Last March 7, in Paris – On the eve of the International Women’s Day , CHIME FOR CHANGE (the global campaign for the  girls’ and women’s empowerment founded by Gucci) has launched important new strategic initiatives to further  raise funds and create awareness for relevant issues affecting  girls and women worldwide.
Since its launch at the TED2013 conference in February 2013 , CHIME FOR CHANGE has focused on the power of technology to create change . To date, the campaign has raised more than $4.75 million, helping to fund more than 280 projects in 81 countries across 87 non-profit campaigns. and now celebrates the launch of its new  app   which will help the campaign continue to unite, convene and strengthen the voices calling for change for girls and women.

The CHIME application is available for free on the App Store at: ichime.in / chimeapp .

In Paris, Serena Dandini will perform the project Injuries to Death, an initiative dedicated to the empowerment  of women, sponsored by Gucci. Frida Giannini, Gucci’s Creative Director and co – founder of the CHIME FOR CHANGE said: Gucci Creative Director and CHIME FOR CHANGE co-founder Frida Giannini, said: “Since launching CHIME FOR CHANGE last year, we have raised significant funds and awareness for girls and women around the world, but our work has only just begun. We believe in the power of technology and partnerships to drive change, as we are all stronger together.”

Categorie: news

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